restaurant brand and promotion
Rebranding Ardovino's Desert Crossing involved taking their current logo and giving it a slight update in color and treatment. Adding the illustration of Frank Ardovino, the original owner of the property, incorporated the restaurant's history, while enhancing the property's physical retro feel throughout its marketing.
The resulting collateral was cohesive, sophisticated and uniquely suited to the history, physical property and overall concept of the restaurant portion of the establishment.