prospects and alumni

admitted student mailer

admitted student day invite

recruiting package

recruiting table-top display posters

alumni chapter social media assets

alumni location map

Alumni Special Event Email

limited edition labels for board members

Graphic for newsletter feature content

Online Newsletter

fundraising branding

crowdfunding rebranding

fundraising collateral

content and collateral

video campaign for alumni

alumni outreach

For the past 18+ years, I have worked in higher education as a communications professional for admissions, academic departments, athletics, alumni relations and development.

While at Eastern Illinois University, I was part of a team that overcame the challenges of a significant drop in enrollment to create a recruitment campaign that not only boosted applications, but also morale across campus.

At New Mexico State University, I was able to dive further into development, alumni relations and philanthropic writing opportunities and improve messaging and outreach… all to support the fundraising efforts of the university.

At my alma mater, The University of Texas at El Paso, I challenged my team to improve marketing and communications outreach to alumni and donors. The marketing team for Institutional Advancement initially consisted of myself, an assistant director/speechwriter and our designer. Over time, we merged with out colleagues in Alumni Services and together, the team improved branding and storytelling in a way that celebrated UTEP’s heritage and impact on the greater El Paso community.